Hey, I’m Sooryadas
[SEO] & Paid Ads Specialist_
<p>An SEO professional specializing in Technical SEO, GEO/AEO, Google Ads, and GA4... driving rapid organic growth and solving technical visibility problems most SEOs never reach.</p>
100K→1M Impressions in 7 Days
%
Peak Ads Conv. Rate
+
Clients
%+
Core Web Vitals Score
Getting clients ranked across search
& AI platforms_
-
2026:
₹50L+ in Google Ads spend managed across clients -
2026:
Uncovered & mitigated public data exposures for clients via OSINT -
2025:
Ranked luxury houseboat brand from local to national keywords -
2025:
1,000,000+ organic impressions in 7 days -
2025:
YouTube channel grown 4K to 50K in 60 days -
2024:
Google Ads campaign at 26.53% conversion
SEO & paid media
tailored
to your growth goals
Technical SEO
Site audits, crawl & indexation fixes, Core Web Vitals, structured data, and server & speed optimization that clear the visibility blockers most SEOs miss.
On-Page & Content SEO
Keyword mapping, E-E-A-T content strategy, and on-page optimization that drove an average 70% organic traffic lift across client portfolios.
GEO & AEO (AI Search)
Generative & Answer Engine Optimization to win visibility in Google AI Overviews, Gemini, and Perplexity, including LLMs.txt setup.
CRO & Landing Pages
Conversion rate optimization, A/B testing, landing page and funnel performance analysis that turn traffic into qualified leads.
Google & YouTube Ads
PPC and YouTube Ads strategy, remarketing, and ad-copy testing, with campaigns reaching 26.53% conversion and ₹50L+ budgets managed.
Analytics & Reporting
Precise tracking with GA4 & GTM, plus automated Looker Studio dashboards and API integrations for decision-ready reporting.
Excited to take on new projects and collaborate.
Let's chat about your growth. Reach out!
Driving
organic & paid
growth
across
ecommerce, finance & SaaS
SEO & Google Ads Specialist
- Led SEO, GEO, and paid media for a regulated financial services brand; a rapid content sprint generated 1,000,000+ organic impressions in 7 days.
- Grew a client’s YouTube channel from 4,000 to 50,000 subscribers in 30 days via YouTube Ads.
- Delivered a Google Ads campaign at 26.53% conversion while managing budgets exceeding ₹50 lakhs.
- Now mentoring junior SEO executives and running 6 concurrent SEO + Ads projects across ecommerce, service, and MNC clients.
Education
-
2019-2023:
APJ Abdul Kalam Technological UniversityB.Tech in Computer Science & Engineering — the CS foundation behind my technical SEO edge.
Certifications
-
Feb 2026:
-
Feb 2026:
-
Jan 2026:
Introduction to OSINTSecurity Blue Team
-
Oct 2025:
-
Jul 2025:
Generative Engine Optimization (GEO)AI Monitor
-
Jun 2025:
On-Page & Technical SEOSemrush
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May 2024:
Digital Marketing FundamentalsHubSpot
My Recent Works
Core Web Vitals Optimization
A technical performance overhaul that took a live site from a Lighthouse score of 57 to 98, with Accessibility, Best Practices, and SEO all reaching 100. The work targeted the three Core Web Vitals directly: faster LCP by preloading the hero and clearing render-blocking CSS, lower INP by splitting and deferring heavy JavaScript, and near-zero CLS by reserving space for images and fonts.
- Project Info
-
Focus
Core Web Vitals / Performance Engineering
-
Result
Green Core Web Vitals
Trend-Led Content Strategy
A rapid publishing sprint that converted rising search demand into traffic. By tracking Google Trends daily and shipping content on emerging topics within hours, a low-authority site pulled 12.1K clicks and 1.03M impressions in 7 days and held page-one positions against far larger, established competitors.
- Project Info
-
Focus
Trend-led Content
-
Result
1,000,000+ impressions / 7 days
YouTube Subscriber Campaign
A paid YouTube campaign built for subscriber growth at the lowest viable cost. Through audience targeting and creative testing, it added 29.5K subscribers at ₹2.43 each over two months, alongside 2.86M impressions and 173K views.
- Project Info
-
Focus
Paid Media / PPC
-
Result
26.53% conversion rate
Unified SEO Report
A reusable Looker Studio template that turns scattered analytics into one client-ready SEO report. It consolidates Search Console, GA4, Google Ads, and Meta into a single view, standardizing reporting across clients so each new report comes down to picking a property and a date range. It can also connect to the SERP Drop Detector's database, pulling daily ranking-drop diagnoses into the same report.
- Project Info
-
Focus
SEO Reporting / Data Visualization
-
Result
Looker Studio, GSC, GA4, Google Ads, Meta Ads, PostgreSQL
SERP Drop Detector
An automated SEO monitoring pipeline that detects keyword ranking drops, diagnoses the root cause — algorithm update, indexing, CTR, or competitor — and emails a plain-English verdict every morning via GitHub Actions.
- Project Info
-
Focus
Technical SEO Automation / Python
-
Stack
GSC API, PostgreSQL, SerpAPI, GitHub Actions
My Skills
-
Ahrefs
-
SEMrush
-
Screaming Frog
-
Search Console
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GA4
-
Looker Studio
-
Lighthouse
-
Google Ads
-
Google Business
-
WordPress
-
Shopify
-
HTML
-
CSS
-
JavaScript
-
JSON
-
Markdown
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SEO & Content:
Technical, On-Page & Off-Page SEO, GEO, AEO, Local SEO, E-E-A-T, Core Web Vitals, Link Building & Digital PR -
Paid Ads:
Google Ads, YouTube Ads, PPC Strategy, Remarketing, CRO, A/B Testing, Landing Page Optimization -
Analytics:
GA4, GTM, Looker Studio, Conversion Tracking, Funnel Analysis, API Integrations -
Tools:
Ahrefs, SEMrush, Screaming Frog, Lighthouse, Rank Math, AnswerThePublic -
CMS & Tech:
WordPress, Shopify, Wix, Umbraco, Strapi; HTML, CSS, JS, LLMs.txt
